Last updated: September 2026
At Ashford & Rose, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, browse our products, place an order, contact us or otherwise interact with Ashford & Rose.
By using our website, you acknowledge that your personal information may be processed as described in this Privacy Policy.
1. Who We Are
Throughout this Privacy Policy, the terms “Ashford & Rose”, “we”, “us” and “our” refer to Ashford & Rose.
The terms “you” and “your” refer to the individual using our website or purchasing products from us.
Ashford & Rose operates an online women's fashion store offering clothing and accessories to customers in the United Kingdom.
2. Information We Collect
We may collect and process different types of personal information depending on how you interact with our website.
This may include:
- your name;
- billing and delivery address;
- email address;
- telephone number, where provided;
- order details and purchase history;
- payment and transaction information;
- information you provide when contacting us;
- information relating to returns, refunds or customer service enquiries;
- your preferences and interactions with our website;
- IP address;
- browser type and device information;
- information about how you use and navigate our website; and
- information collected through cookies and similar technologies.
We do not intentionally collect more personal information than is reasonably necessary for the purposes described in this Privacy Policy.
3. How We Collect Your Information
We may collect information:
- when you place an order;
- when you create or use an account, where available;
- when you contact us;
- when you subscribe to marketing communications;
- when you interact with our website;
- when you submit information through forms on our website;
- when you participate in promotions or other activities; and
- automatically through cookies and similar technologies.
Where information is collected automatically, this may include technical information about your device, browser and interaction with our website.
4. How We Use Your Information
We may use your personal information for the following purposes:
- processing and fulfilling orders;
- arranging delivery;
- processing payments;
- processing returns, refunds and exchanges where applicable;
- responding to customer enquiries;
- providing customer support;
- communicating with you about your orders;
- maintaining and improving our website;
- preventing fraud and protecting the security of our website;
- understanding how customers use our website;
- analysing website performance;
- improving our products, services and customer experience;
- sending marketing communications where you have provided appropriate consent or where otherwise permitted by law; and
- complying with our legal and regulatory obligations.
We will only use your personal information where we have a lawful basis to do so.
5. Lawful Bases for Processing
Depending on the circumstances, we may process your personal information on one or more of the following lawful bases:
Contract
We may need to process your information to enter into or perform a contract with you, such as processing an order and arranging delivery.
Legal Obligation
We may process your information where necessary to comply with legal or regulatory obligations.
Legitimate Interests
We may process information where it is necessary for our legitimate business interests, provided that those interests do not override your fundamental rights and freedoms.
This may include improving our website, protecting our business against fraud and maintaining the security of our systems.
Consent
Where required by law, we will ask for your consent before processing your information for certain purposes, such as particular marketing activities or non-essential cookies.
Where processing is based on consent, you may withdraw your consent at any time.
6. Payment Information
Payments made through our website may be processed by third-party payment providers.
We do not generally have access to or store your full payment card details.
Payment providers may collect and process payment information in accordance with their own privacy policies and terms.
We recommend reviewing the privacy information provided by your chosen payment provider where applicable.
7. Sharing Your Information
We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services.
These may include:
- payment service providers;
- delivery and fulfilment providers;
- technology and website service providers;
- hosting providers;
- analytics and performance providers;
- customer service providers;
- fraud prevention and security providers; and
- professional advisers where necessary.
We require appropriate safeguards where third parties process personal information on our behalf.
We will not sell your personal information to third parties.
8. International Data Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law.
These safeguards may include adequacy regulations, appropriate contractual protections or other legally recognised transfer mechanisms.
9. Marketing Communications
Where permitted by law, we may send you information about products, offers, promotions and other updates that may be relevant to you.
Where your consent is required, we will only send marketing communications after receiving the appropriate consent.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the relevant communication or by contacting us.
Unsubscribing from marketing communications will not affect essential service communications, such as order confirmations, delivery updates or information relating to your purchases.
10. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, provide functionality, understand website usage and, where permitted, support marketing activities.
Some cookies are strictly necessary for the website to operate and cannot be disabled through our cookie settings.
Where consent is required for non-essential cookies, we will ask for your consent before using them.
For more information, please see our Cookies Policy.
11. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time we retain information depends on factors including:
- the nature of the information;
- why we collected it;
- whether we have an ongoing relationship with you;
- our legal and regulatory obligations;
- accounting and tax requirements;
- the need to resolve disputes; and
- the prevention of fraud or misuse.
When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
However, no online transmission or storage system can be guaranteed to be completely secure.
You should also take reasonable steps to protect your own information, including keeping passwords and account details confidential where applicable.
13. Your Data Protection Rights
Depending on the circumstances and subject to applicable legal requirements, you may have the right to:
- request access to the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information;
- request restriction of processing;
- object to certain types of processing;
- request transfer of certain information to you or another organisation; and
- withdraw consent where processing is based on consent.
You also have the right to object to direct marketing.
To exercise a data protection right, please contact us through the Contact page on our website.
We may need to verify your identity before completing certain requests.
14. Complaints
If you have concerns about how we process your personal information, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office (ICO) if you believe that your personal information has been handled unlawfully.
Further information about making a complaint can be found on the ICO's website.
15. Children's Privacy
Our website is intended for general consumers and is not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate action.
16. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policies of any third-party website you visit.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable legal requirements.
The latest version will always be published on this page, together with the date it was last updated.
18. Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please contact us through the Contact page on our website.